Going to the Market

July 14, 2010

Yesterday I watched an ACRL program Marketing Ideas That Work in Academic Libraries: Pecha Kucha Presentation. Six short presentations on successful marketing programs in a variety of libraries.

By the way Pecha Kucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public. The format is now used for just about every kind of industry including libraries. The concept is simple, 20 images, each shown for 20 seconds, for a presentation slightly over 6.5 minutes long. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

What I took away from the webinar:

  • One of the institutions had the marketing program in the business school develop a campaign as a class project. As part of the survey the library learned that the concept of “reference” really meant nothing to the students. So they renamed the reference desk the “Information Desk” and promoted their personal research help.
    • These were undergraduates but are ours more knowledgeable? Probably not as many students have little research experience as undergraduates.
  • Were able to get the faculty to at least refer the students to the library if they had any kind of research/drafting assignments.
    • What can we do to remind our faculty of our services and how we can help their students with their papers?
  • Developed a reading campaign on an environmental topic, “Read Green”. Over the course of the term the group read 3 books and viewed 2 documentaries.
    • Could we sponsor a series or program on a theme?
      • Environmental, Land Use, Criminal Justice
      • Partner with other campus departments
      • Who would be in our community
        • Just the law school, UGA, Athens
  • Take a “Bookmobile” to the cafeteria with on the spot check-out
    • Could we have a selection of books for check-out during our coffees?
    • Could we make the coffees more cafe like?
  • Wine and book pairing reception for the faculty
    • Like the wine and food pairings you’d see at a restaurant or wine store
    • Fund raising possibility?
  • One library developed a photo campaign with student spokes models for the library (holding Ask signs). They were then used on the web site, bookmarks, etc. The spokes models even have their own Facebook page.
  • LibraryPalooza – a great campaign that got a lot of students involved. This was done during orientation
    • Not really appropriate for us. We don’t actually have to work to get them into the library at least not initially. We do have a challenge getting them to use our resources including us.
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